Whole Foods Flavors is a conceptual app for Whole Foods coscumers. Costumers in Whole Foods are often facing a problem that’s they don’t know what to buy, because of too many options. The app helps costumers picking the best products based on their own
MUJI TRAVEL is an conceptual app, designed to help MUJI customers with their trip, highlighting one of the MUJI categories “MUJI TO GO”. The design started with interviewing customers and in-store research, and form the idea of the app.
Barber Bart is a brand identity redesign project for existing barber shop.
The Bell Jar, Diary of a Mad Housewife and Fear of Flying, are books that were created by different authors in the 1950s, 60s and 70s. They are all conveying the similar message, where women were aware, and were struggle on trying to live out their own lives without the boundary of the society and men.
The Shop serves as a sub-brand of West elm. “Create a digital platform that connects to a physical space at which user’s are able to experience the products like never before”
The New York Times Magazine redesign.
Logo and Packaging design for a Traditional Chinese Medicine store. (in progress)